Welcome to my new beginning.
This is a new beginning for my photography. Before I went by Shades Of Grey Studios, but not anymore.
When I first started out my brother and I wanted to open a company that incorporated photography, web design & logo design. And we successfully did that… for a while. Then my lovely brother (who was the web & logo guru) got accepted into a master’s program. As you can imagine he quickly didn’t have time to be designing, which led to us dropping that part of the company.
Shortly after that, my family and I moved up to Maryland. I started thinking about changing my business name, but I never fully made up my mind. A part of me wanted to keep the same identity and a part of me wanted a big change.
Fast forward to this past summer – 1 year later- I finally decided I really wanted to take my photography & business to the next level. It was time to fill out all the necessary paperwork to make us legal. It was going to be a big, scary, financially (those darn taxes!) draining step. But, I was ready to do it. I wanted to use “Shades of Grey Photography” but quickly learned I couldn’t because a very talented photographer was already going by the name ”Shades of Gray Photography.” To me, this was a sign.
I needed to change my identity. But to what?
I toggled with the idea of using my first & middle name. However, I never go by my middle name.. so why would I now.
I finally decided that I just needed to go the old fashion route of using my name. My business identity should be the same as my personal identity. That is one of the many things I have learned from all the wonderful and VERY talented photographers I admire.
If I can’t be me on a shoot, or in a blog… then this whole little adventure isn’t going to work.
Once that was settled, the plan was to take 3 weeks maternity leave (after having baby boy #3) and then open Allison Bolsega Photography. But, like most things in life, my plan wasn’t going to work. Life ended up getting in the way, and I knew that I had to postpone the grand opening.
Now — 3 months later– things are finally starting to fall into place, and I am finally ready to open Allison Bolsega Photography.
This time, things are going to be more personal. You will see more pictures of my family, as well as of my wonderful clients. You will read more random blogs about everyday life as a stay-at-home mom & photographer.
Allison Bolsega Photography will be less formal and more fun.
To start things off I thought I would show you all my super, cool new logo that I made all.by.myself!!
Yes, I know you are very impressed.